Emilio Pucci Promo Codes & Coupons July 2021

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Last Updated: 12th July 2021

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Sal Print Trim Jumpsuit $503

Buy Wally Print Silk T-shirt Dress From $823

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Born in 1914 to one of Florence’s most illustrious families, the Marquis Emilio Pucci di Barsento naturally embodied the jet-set glamour of post-war Italy. Multilingual, well-traveled, American-educated, air force pilot, Olympic skier, and aristocrat – he was a Renaissance man in every sense of the term. Recovering in Switzerland after the war, and with the Italian economy in ruins, Pucci made ends meet by teaching Italian and giving ski lessons in Zermatt. It was there that in 1947 a streamlined ski outfit he designed, initially for himself and then for his enthusiastic socialite friends was photographed by a fashion photographer and published in Harper’s Bazaar USA, giving rise to a fashion phenomenon that continues to reverberate to this day.

Pucci was driven by the desire to liberate women, granting them unprecedented freedom of movement.

Setting up his atelier in the Pucci family’s grand palazzo in the heart of Florence, Emilio began working closely with expert fabric manufacturers in Italy to pioneer and patent revolutionary stretch fabrics that eschewed the heavy, rigid fabrications largely in circulation at that time. Contrary to his design contemporaries, Pucci was driven by the desire to liberate women, granting them unprecedented freedom of movement. His stretch silk and cotton jerseys were weightless, unlined, and wrinkle-proof - precursors for a modern, travel-friendly wardrobe that captivated a new generation of modern, active women.

His first boutique was La Canzone del Mare (The Song of the Sea) on the island of Capri, even then a glamorous resort destination, where he developed wearable yet chic sportswear: “Capri” pants, silk twill shirts with a masculine cut, open-toed sandals and striped jersey tops, all in refreshingly vibrant colors that evoked the island’s natural beauty.

His designs featured sensual, free-flowing lines that followed the natural curves of the body - effortlessly elegant clothing which took women from day to evening...

He began showing his collections to international press and buyers in Florence in 1951. His designs featured sensual, free-flowing lines that followed the natural curves of the body -- effortlessly elegant clothing which took women from day to evening and from jets to seaside cocktail parties, perfectly complementing the lifestyle of the high-rolling, jet-set crowd. The collections had the allure of couture but were shed of the impracticality and cost of haute couture, heralding the novel concept of designer ready-to-wear which had a cascade effect throughout the fashion industry.

Additionally, Emilio offered a holistic design vision that ranged to interiors, lingerie, eyewear, perfumes and more, providing an expanded group of consumers with access to designer goods for the first time. He lent his design talent to a variety of non-fashion projects as well, including, among others, futuristic airli

Emilio Pucci Contact:

For order related concerns, you may reach out to either of the following channels of Brand Name customer service below:

https://www.emiliopucci.com/en-pk/

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