The one thing that digitalization has favored massively is definitely the e-commerce industry. Buying and selling online saw massive success in various sectors through the years. From small businesses to mega establishments, the e-commerce platform market is extremely competitive. With businesses trying to be better than their competitors, the two e-commerce leaders of the east and west decided to join hands instead. Yes, we’re talking about Amazon merging with

VoucherCodesUAE brings you the story of how the Western e-com king acquired the Middle Eastern one. If you are wondering why Amazon took over Souq instead of entering the region on its own, the answer is simple. Establishing one’s base is only the first step. It takes time, effort, patience and more investment to acquire customers. So like they say if you can’t beat them, join them! That’s just what they did and for all the good reasons.

About Souq

Souq x Amazon  is the largest e-commerce platform in the Arab world. It is an English-Arabic language e-commerce platform, now owned by Amazon, Inc. Founded in 2005 by Ronaldo Mouchawar as a part of Mak­toob Group, souq was initially created as an auction site, similar to eBay. Gradually, they expanded by adding more categories like selling vehicles and property as well as other buying options. This led to the online marketplace’s quick popularity and it was able to extend its operations to Saudi Arabia.

Amazon’s Acquisition

Souq x Amazon

Souq was globally recognized as the leading online marketplace in the Middle East with a successful online presence and trusted by millions. This helped prove that it is one of the most successful online marketing endeavors in the Middle East. Souq’s success in spreading across Arab countries naturally attracted the attention of a huge international company like Amazon. On March 28, 2017, the multinational technology company, Amazon confirmed that it would be acquiring Wondering how much Amazon paid for it? A whopping 580 million dollars in cash!

Souq rebranding and current operation

Even long before Amazon took over souq, the latter was often referred to as the Amazon of the Middle East. Later in May 2019, Souq UAE became known as and in June 2020, Souq KSA became known as The Egyptian site still continues to operate under the brand. Even though the word “souq” was indigenous to the Middle Eastern region, rebranding the name to Amazon did not really change anything as such since customers were looking forward to better features and offers. So the 14-year long relationship that Souq had built with its customers only become stronger with the launch of Amazon.

With sales of everything from electronics to fashion goods, health and beauty products, Souq currently operates in the United Arab Emirates, Saudi Arabia, Egypt, Kuwait and also ships to Oman, Qatar and Bahrain.

Trending deals on Souq Egypt


Still operating extensively in Egypt, Souq offers everything from electronics to appliances, fashion goods, accessories and more. So shoppers from Egypt get easy access to these trending deals and top offers from the site:

Fashion Clearance Sale

Souq x Amazon

A majority of products in the fashion category are on sale right now with offers up to 70% off. Shop from a wide range of men, women and kids apparel, accessories and more. Find the best of the summer collection, jewelry, trendy face masks, sleepwear, laptop bags and anything else you need for prices starting as low as 19 EGP.

(Tip: It would be a really good idea to invest in basic garments right now such as t-shirts and joggers.)

Mobile Mania

The grand sale on mobile phones is just 3 days away and you can expect prices to have major drops during this time. Here’s what you should invest in based on your budget:

Splurge: Apple iPhone 12 Pro

Souq x Amazon

All iPhone fans need to invest in this latest release from Apple. The Apple iPhone 12 Pro was released in October 2020 and amongst other superior features, its top-notch design and build quality, fast performance, amazing cameras and loud stereo speakers are what stand out. This one comes with 6GB RAM and 128GB base storage. Stay tuned for the price drop!

Budget Phone: Huawei Y7a

Souq x Amazon

For a budget phone that offers just as good performance, this is the perfect pick and one of the top-selling phones in Egypt. With good battery backup and smooth gaming performance, the Huawei Y7a is a good phone to buy for this price. It has an elegant look combined with curved edges and offers a comfortable touch on your hands. This one comes with 4GB RAM and 128GB storage.

Discount Codes from VoucherCodesUAE

Souq x Amazon

Egypt shoppers can use these codes to save on your shopping:

  • NTA0421: Get a flat 10% Off On Your First Purchase
  • SDA10EXT: Get 10% Off on Select Orders
  • con43in200: Save EGP 200 On Select Contex LED Tvs, Mobiles & More at

More Ways to Save on Your Shopping

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