The year 2020 is soon coming to an end, and what stands clear is that all the iconic fashion moments this year and every year of the past decade has one thing in common: comfort. Fashion and trends come and go, but the comfort fashion trend is the only one that’s really here to stay.

Remember the snappy comeback that fashion is not synonymous with comfort? Time to take back the words. From runways to the streets, everyone is opting for comfort over style and that has become a trend in itself.

How comfort proved it is a trend in itself?

Flashback to February 2019 when New York Fashion Week began and designers including Tom Ford, known for glamorous women’s clothing, made a statement on the runway with blazers and hoodies. Same with many other designers and big brands including C&M Active feature on Vogue in May 2020. Thanks to emerging women designers as well, brands like Lita and Nagnatha, sustainable, fashion-forward, and functional clothing made the base of the comfort fashion trend.

Kylie Jenner comfort fashion 2019 VoucherCodesUAE

Kylie Jenner and Travis Scott vacationing in Italy
(Picture Courtesy: People/ Ciao Pix / BACKGRID)

Instagram, which is now the biggest tool of fashion influence, has celebrities and influencers flaunting comfort fashion. Kendall Jenner and Kylie Jenner for Adidas, and Kim Kardashian for Yeezy. Furthermore, Kylie Jenner, the youngest billionaire, who receives $1.2 million dollars for one single post on Instagram, has had fans raving about her exotic and lavish birthday getaway mid-August. What’s striking is that the makeup mogul is seen wearing comfortable clothing over her sexy and sultry ensembles, which she typically wore on her earlier birthday bashes. As of this year, the young Jenner was seen wearing flip-flops and flowing maxis, as she vacationed with her friends and family in Europe.

How Athleisure played a role in bringing back, the comfort fashion trend?

Athleisure, as activewear, has been around since 1997 but its sudden take-off can be attributed to millennials who blur the lines of conformity. Gone are the days when you would dress differently for office and dinner, the attire exuding comfort and functionality dominates our wardrobes over fancy and exorbitant clothes. Even luxury brands including Givenchy and Victoria’s Secret have made athleisure an inseparable part of their brand.

It would not be an understatement to cite that every major retailer we know has jumped into the athleisure bandwagon in the past few years. The market that soon became saturated with athleisure evolved into various forms of it, and there dawned the innovation of comfort wears as we know it today. As you know, fashion moves fast.

How to get the comfort fashion trend right?

Without being ironic, there’s a certain trick to get the comfort fashion trend right. It’s all about striking the balance. Keep minimalism in mind. Less is always more. You can choose to throw together all the comfort pieces at once but it is easy to look sloppy that way. Following your favorite celebrities, who are dressed to the nines by the finest stylists. It will give you a clear idea of how to rock comfort wear. Also, don’t hesitate to accessorize. If you want to wear a comfortable grandma shirt then go ahead, but don’t forget to sizzle it up with a bold piece of accessory.

Celebrities who rocked comfort fashion

Yara Shahidi

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The 18-year-old Black-ish star has talked about her unique sense of style in most of her interviews. “Fashion is a form of expressing yourself,” she told Us Magazine, “and so I always find new pieces that speak to me, but being able to feel comfortable is everything.” No wonder she gets her comfort fashion so right.

The Royals

Meghan Markle Comfort Fashion VoucherCodesUAE

Included here is Meghan Markle, and Kate Middleton. You may expect the Duchesses to always look tip-top in heels and dresses. But it’s 2019 and the royals rock sneakers as much as they’d rock diamond-studded heels. Meghan Markle was spotted wearing white tennis shoes and Kate Middleton played soccer in Cruz sneakers.


Zendaya Comfort fashion 2019 VoucherCodesUAE

There’s nothing we don’t love about Zendaya. The 22-year-old actress, singer, and dancer is legit a visual memo. She has shown us, how to ace the airport look with hoodies and slides along with casual fashion moments that will never be forgotten. Ever since she teamed up with Law Roach, the stylist who transformed Celine Dion, there has been no stopping her style, on and off the red carpet.

Selena Gomez


One of the forerunners to make athleisure so chic, the 27-year-old songstress, has one of the largest Instagram followers. No surprise that her feed is lit. Most of her recent posts are studded with comfort fashion. In her recent post in partnership with Puma, the ‘Wolves’ singer flaunted Puma Sports Bra, a neon zip-up, and black leggings. Her comfort fashion is not confined to Instagram. We see her paparazzi pictures in laid back outfits and super comfy cardigans.

Kylie and Kendall Jenner

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The billionaire makeup mogul has combined elegance with comfort by pairing sexy dresses with comfortable shoes, especially the white ones. Her elder sister, Kendall Jenner, who’s the highest-paid model, is often seen rocking comfort fashion on the streets as well as the red carpet. From Uggs to hoodies, to anything comfy, the supermodel does not mind looking at ease.

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